![]() When the pandemic first happened earlier this year, we noticed a surge online related to life insurance. We’re also approaching the holiday season where an unexpected death could lead to even more financial hardships. This year has been challenging financially for many – especially with lockdowns limiting how much some people can work. Better yet, offering downloadable resources lets you capture contact information to follow up with the potential lead and continue to nurture them until they make a decision. They might not be ready to make a decision now, but offering resources they can download means they can spend more time learning about what you offer. When a family visits your website and seriously researching their options, chances are they want more information then just what’s on your website. Once they’re done, it easily be transferred into a full arrangement with the majority of the planning already complete by the family. Quote Builder is an interactive tool that families can use to see service options and build a quote for the service they want. Adding a tool like our Quote Builder for instance solves this. Life today is not only a digital age but also one of convenience. When someone is comparing their options, price is often one of the most important factors to consider. So what are those barriers? Let’s take a look… Barrier 1 – No Online Pricing It should offer the same resources a family could access inside your facility. ![]() Your website is essentially your virtual facility. Now I know what you’re thinking – you already have a website so what’s the problem? While for some it might be a dated looking design and missing tools that can turn a family off, in many cases it’s the lack of information available. When a family is comparing their options and deciding what funeral home to go to, the majority are looking online at your website. Research shows that 88% of consumers research a product online before purchasing. Long before someone picks up the phone to call you, they’re learning about your business online. We’re now in the digital age and families use the internet more than ever before. Remove The Barriers Stopping Families From Working With You Not to mention, digital ads are often more affordable than print ads and offer a far greater return on your investment. By segmenting who you want your ads to reach, you can make sure the money you spend is going towards connecting with those most likely to be interested in preplanning or looking for someone to help with planning a celebration of life. When you use Facebook to advertise, you can build audiences that share common interests, live in certain areas, and are in a certain age range. After all, if you’re investing money into advertisements, you want to make sure you’re not wasting money advertising to people who see your ad and don’t give it a second thought.įacebook is not only the largest social network in the world it’s also seeing the most growth among users 65+. When you use social media marketing or search engines to display advertisements, you get to set the criteria for who you want to see the ads. That’s the problem with traditional advertising, it can generate awareness but might not be reaching people who are actively in need and looking for the services you offer. But, how many of those thousands are actually the right people? ![]() The billboard ad you place next to the highway or the 30 second tv commercial on your local station may very well reach thousands of people each day. When you’re advertising your services and business to the community, it’s easy to find solutions that will reach plenty of people. But if not, here are few ways forward-thinking funeral homes are connecting with their community and offering tools to improve the family experience and how they’re served. Some of these solutions you may already have and if so that’s great. Plus with the holiday season being a busier time of year for many firms, things will only amplify. This is especially important right now as we’re in the thick of Covid-19. The firms that are serious about making strides forward in 2021, are starting to think ahead now about what that looks like.įrom how your team works together to the resources you offer families, there are plenty of ways to start thinking ahead and preparing yourself for the new year. But when the clock strikes midnight, 2021 won’t magically be different. It’s easy say you can’t wait for the year to be over. While the challenges faced this year have been difficult, they’ve also presented opportunities to identify gaps and find solutions to better serve families and improve business operations. Chances are you’ve either heard someone say or maybe even said yourself “I can’t wait for this year to be over”. ![]()
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